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Media Marketing Index Survey
Consumers at the center of media and marketing strategies
Pick up on new trends, establish a new positioning or media strategy, have the right arguments at hand to enhance your advertising portfolio: the Media Survey Center bases its research on constantly updated questionnaires in order to develop a far-reaching survey that fulfills the needs of advertisers, and advertising and media agencies.
SIMM and Consojunior are two complementary media market surveys developed by
TNS media intelligence's Media Marketing Index Survey Division.
They provide information for studying the relationship between consumption and the media habits of French people between 2 and 19 years old for Consojunior and starting at 15 for SIMM.
"Confronted with the fact that socio-demographic criteria have become commonplace, the Media Survey Center focuses its research on consumption. Our large quantitative and qualitative surveys provide an essential and clear idea of the relationship between consumption behavior and media exposure."
