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TNS media intelligence France

Aware of a growing need for speed and adaptability, services of TNS media intelligence emphasize the development of new technologies and the creation of innovative and relevant high-quality information services. Innovation and expertise are combined to produce efficient, internationally adaptable tools and services.


Advertising Expenditure Monitoring

As an advertiser, you need to know how much has been invested by your competition in TV, press, cinema, radio, outdoor advertising, Internet, e-mailing and media tactics. As a media group, you need to know which advertiser or prospect invests in which media and understand their priorities. As a media agency, you need to evaluate the potential of new advertisers on the market, and have in-depth knowledge of each component of a campaign.


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Creative Advertising Monitoring

The history of a brand's communication, daily notification about new ads from your competition, awareness of the latest trends. Creative advertising monitoring provides you with it all. Semiological centers help you understand marketing strategies and keep you up to date with the latest trends and innovations in Europe, the U.S. and Japan.


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News Monitoring

You've made the headlines in the media, you are launching a new product, a new competitor challenges you, there is a crisis... In short, you need to evaluate your media coverage. TNS media intelligence provides a specific service for each of these needs. Working in a fast-paced world, TNS media intelligence's experts examine the news for you, follow topics that interest you or that impact your business, and keep you well informed. As soon as new information is available, TNS media intelligence lets you know.

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Sports Sponsorship Evaluation

Thanks to offices in more than 20 countries and partnerships in 100 countries, TNS Sport analyzes the various markets you are involved in and promises to optimize your sponsorship investments. With TNS Sport, you can measure the effectiveness of a sporting event linked to your brand. You can control broadcasting rights of your sporting events at an international level. You can understand the media effects associated with a particular sport so that you can approach sponsors.

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Media Marketing Index Survey

Identifying new trends, developing new positioning or media strategies, knowing the pitch for building up your advertising portfolio: the Media Center draws from constantly updated questionnaires to provide a cross-analysis of the different forms of consumption that fulfill the needs of advertisers, advertising and media agencies.

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Key figures

- 4.2 million advertisements found in.
- 47,000 new banner advertisements found on the Internet.
- 400 creatives analyzed each day.
- 5,000 themes and keywords followed continuously in the press on TV and on the radio.

Jean-Michel Portail

Managing Director TNS media
intelligence Europe

"As a media intelligence leader in Europe, we are developing a wide range of services for you to be able to compare the performance of your commercial actions with data from all your markets."

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