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| TNS media intelligence France |
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A full range of media monitoring |
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Aware of a growing need for speed and adaptability, the leaders of
TNS media intelligence emphasize the development of new technologies and the creation of increasingly innovative and relevant high-quality information services.
Innovation and expertise are combined to produce efficient, internationally-adaptable tools and services.
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Advertising Expenditure Monitoring |
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As an advertiser, you need to know how much has been invested by your competition in TV, press, cinema, radio, outdoor advertising, Internet, direct marketing and media tactics. Your media group focuses on the future: you have to know which advertisers invest in which media and know their priorities.
As a media agency, you need to evaluate the potential of new advertisers on the market, and have in-depth knowledge of each and every advertising medium in a campaign. For you, Advertising Monitoring Intelligence is essential. Molded from data of each advertising market concerned, this product fulfills the specific requirements of each country.
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Creative Advertising Monitoring |
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The history of a brand's communication, daily notification about new creative advertising released in you competitive environment, awareness of both underlying and the latest trends -- Creative Advertising Monitoring provides you with it all. Semiological centers help you understand marketing strategies and keep you up to date with the latest trends and innovations in Europe, the U.S. and Japan.
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News Monitoring |
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You've made the headlines in the media, you're launching a new product, a new competitor challenges you, there is a crisis... You need to evaluate your media coverage. TNS media intelligence provides a specific service for each of these needs. Working in a fast-paced world, TNS media intelligence media experts examine the news for you, follow topics that interest you or that impact your business, and keep you well informed. As soon as new information is available, TNS media intelligence will let you know.
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Sports Sponsorship Evaluation |
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Thanks to branches in over 20 countries and networks in 100 countries, TNS Sports analyzes the various markets you are involved in and promises to optimize your expenditure. With TNS Sports you can measure the effectiveness of a sporting event linked to your brand. You control broadcasting rights of your sporting events at an international level; know the media impact associated with a particular sport so that you can approach sponsors.
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Media Marketing Index Survey |
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Pick up on new trends, establish a new positioning or media strategy, have the right arguments at hand for enhancing your advertising portfolio: the Media Survey Center bases its research on constantly updated questionnaires in order to develop a far-reaching survey that fulfills the needs of advertisers, and advertising and media agencies. Cross-referenced analysis on consumption patterns.
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Key figures |
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- media 4.2 million advertisements found in the media
- 47,000 new banner advertisements found on the Internet
- 400 creative advertisements analyzed
- 5,000 themes and key words followed continuously in the press and on TV and radio
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