Analysing the evolution of your market through semiological sectoral studies
Detailed semiotic analyses of the mass consumption, luxury and services markets, updated within the last few weeks and open to international benchmarks in Europe, America, Russia, Asia, India - and strategic recommendations about your brands:
> New codes in international beauty - 2008 edition
a worldwide exploration of the latest trends in beauty - Luxury, Health, Food brands in 131 countries in Europe, America, Asia + India
> Mass distribution observatory - 2008 edition
new multiple-media identities for the big names and changes in 'own-brand' goods strategies
> Semiotics of the foodstuffs market - 2008 edition
new constraints & new enjoyment message in foodstuffs brands
> Semiotics of the international big names in beauty - 2008 edition
new identity challenges and renewal of strategies for the big names in beauty
> International energy observatory - 2008 edition
a context of markets opening up & adapting to the environmental climate
> Semiotics of the car market - 2008 edition
greening, opening, wanting... new trends and new means of expression
> Banking & insurance observatory - 2008 edition
brands' reactivity in the face of the crisis and changes in identity strategies
Exploring new marketing directions through themed semiological studies.
In-depth, illustrated cross-sector explorations of the problem issues that characterize the latest evolutions in marketing, with a strong prospective dimension:
> brand & ethics - a multi sector study in France
how to avoid "green washing" and live up to an ethical commitment ?
> "Green Care" - health / beauty / food study in Europe - USA - Japan
health & naturalness : what are the latest international trends ?
> New codes in the Luxury business - Europe/ USA/ Japan zones
how to re-invent yourself, differentiate yourself and reassert a Luxury identity ?
> Well-being & home surroundings - a multi-sector study in France towards what new values of well-being at home ?
> Junior Advertising - 2008 edition
changes in the values and depiction of children in brand advertising
> Men's spirit - international study Europe/ USA/ Asia
what new identity codes and towards men's relationship with beauty
> Women & digital
a portrait of plugged-in femininity in 2008
Analysing evolution in your medium through media semiotics reports
Analyses to let you evaluate the creative potential of each medium through semiological studies and explorations of the new 360° employment by brands - an overview of best practices and a diagnostic of potential development axes:
> Brand & e-advertising
what creative strategies on the Internet and what new advertising challenges ?
> Semiotic Media/ Market Guidance
how to optimize your sectoral approach per market for your media ?
Strategic accompaniment for ad agency marketing and sales teams through sectoral studies analysing the principal brands' messages and investment strategies. The objective is to assess your medium's performance in a sector and help you optimize it.
ad hoc analyses through advertising and editorial semiotic studies
Assessments of brand expression potential (from summaries to in-depth brand audits). Semiotic analysis websites, newsletters, magazines, broadcasts, etc.
These studies are complemented by the sectoral and themed studies described above.
• Examples of subjects tackled : Brand & celebs (exploration of the celebrity phenomenon in international marketing + semiotic study of 14 celebrity titles in Europe & USA) / Energy efficiency & B2B communication / Water & Utilities exploration of the latest trends in expression and brand territories / Semiotic study of colours : the semiology of colours in luxury brand's identity strategies in Europe / USA / Asae…
Regular monotoring via monthly or quarterly Trend Notes
Each of these studies enables us to offer you the facility of sectoral or themed Trend Notes, depending on the sort of problems you're facing.
A few detailed examples of earlier studies :
1. Example of INTER CO-BRANDING SEMIO 2007
2. Example of INTER LUXURY TRENDS /English resume 2006
3. Example of INTER BEAUTY TRENDS /English resume 2005
4. Example of INTER MARKET FOCUS /Auto & Utility Vehs 2007
5. Example of MEDIA / TV TRENDS 2006
6. Example
of TRENDS NOTE 2008
7. Example of NOTE ABOUT A PROSPECTIVE TREND/ HIVING 2008
full product listing 
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