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| Sports Sponsorship Evaluation |
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Measure the impact of sport sponsorship |
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TNS Sport analysisprovides reliable information on your sports marketing difficulties: impact on target audience, a return on investment calculation, strategic orientation, the importance of a particular sport in the media, the balance between a sport and the company's goals.
Multiple indicators are cross-referenced: media exposure, audience characteristics, opinion polls, and sales effectiveness measurements. In 2006, TNS Sport created a sponsorship management committee in order to share market knowledge and expertise in a spirit of exchange, discussion, and progress. TNS Sport is also one of the founding partners of the sports marketing trophy contest.
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Return on investment |
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The impact of your sponsorship is assessed by looking at its media coverage.
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Sport Track |
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A media exposure indicator for sports that puts all sports and current TV and radio competitions into perspective.
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Audience and Polls |
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With TNS Sport, you can measure and verify the effectiveness and impact of a sponsorship on a specific audience in order to modify or confirm your strategy.
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Verification of broadcasting rightsl |
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The adherence of managers, event owners, and broadcaster to contractual provisions is checked. You are notified within 48 hours.
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Forecasts |
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A tool helpful for decision making that guides you and validates the sponsorship strategy best-suited to your objectives.
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